Vol. 28 No.1 -05

Volume 28 Number 1, 2023

Perceived Credibility Information on Social Media of Corporate Brand Reputation and Its Impact on Jobseeker Intention to Apply 

Pantas H. Silabana, Edgar Octoyudab*, Andri Dayarana K. Silalahic 
a Graduate School, Master of Management, University of HKBP Nommensen, North Sumatera, Indonesia
pantas.silaban@uhn.ac.id; pantas.silaban@uhn.ac.id
b, c Department of Business Administration, Chaoyang University of Technology, Taichung, Taiwan
s10937911@gm.cyut.edu.tw
s10937910@gm.cyut.edu.tw 


ABSTRACT

Corporate brand reputation is an essential stimulus on creating the perception of the jobseekers. This research examines the link between corporate brand reputation, perceived credibility information, and job seekers' intention to apply in the context of human resources practice. This research uses structural equation modeling to analyze the measurement and structural model. The questionnaire instrument developed is then distributed to the questionnaire using an online survey approach in Indonesia. A total of 226 responses were obtained, and 218 responses were considered valid. The result shows that most hypotheses are significant, except the product and service quality insignificantly affected the intention to apply. Therefore, several suggestions related to increasing the job seeker's intention based on the corporate brand reputation by accessing the corporate's credible information through social media are necessary for intention to apply. 

 

JEL Classification: D83, M14, M15, M37, M51

 

Keywords: corporate brand reputation, social media, perceived information credibility, intention to apply, S-O-R 

 

 

Cite this article: 

Silaban, P.H., Octoyuda, E., and Silalahi, A.D.K., 2023, Perceived Credibility Information on Social Media of Corporate Brand Reputation and Its Impact on Jobseeker Intention to Apply, International Journal of Business, 28(1), 005. https://doi.org/10.55802/IJB.028(1).005

 

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