Volume 29 Number 2, 2024

Exploring the Relationship between Psychological Mechanism and Experience Value in Mobile Gaming: Enjoyment or Addiction?

Hsu-Chin Huang ^a, Maw-Liann Shyu ^{b, *}, Maxwell K. Hsu ^{c
a, b} Department of Business Administration, Chaoyang University of Technology, Taiwan
^* mlshyu@cyut.edu.tw
Department of Marketing, University of Wisconsin-Whitewater, USA
hsum@uww.edu

ABSTRACT

With the rapid development of science and technology, mobile phones have both improved and complicated daily life. Activities such as surfing the Internet, watching videos, listening to music, and playing online games are more convenient, and mobile games become more dazzling. This study aims to explore psychological mechanism that may cause positive experience value or addiction and affect personality traits. This research utilized the Multiple Case Study Research Method to analyze the data collected from in-depth interviews, which were based on Grounded Theory. It was discovered that personality traits can influence the relationship between psychological mechanisms and experience values for game players. Whether mobile game players can experience joy in the game or become addicted to it is determined by how their personality traits can influence psychological mechanisms and experience values.

JEL Classification: Z1, Z13, Z31

Keywords: psychological mechanism, experience value, addiction, social traits, cultural economics, entertainment industries

Cite this article: 

Huang, H.-C., Shyu, M.-L., Hsu, M.K., 2024, Exploring the Relationship between Psychological Mechanism and Experience Value in Mobile Gaming: Enjoyment or Addiction?, International Journal of Business, 29(2), 005. https://doi.org/10.55802/IJB.029(2).005