Volume 29 Number 4, 2024

Determinants Influencing Behavioral Intentions towards Digital Wallets in Saudi Arabia

Naseem M. Al Rahahleh ^a,*, Tameem A. Al Bassam ^{b  
*a Department of Finance, King Abdulaziz University, Saudi Arabia
nalrahahleh@kau.edu.sa
b Department of Marketing, King Abdulaziz University, Saudi Arabia
talbassam@kau.edu.sa}
 

ABSTRACT

This study examines the factors influencing consumer behavioral intentions towards digital wallet services in the Kingdom of Saudi Arabia. Based on the Technology Acceptance Model and the Diffusion of Innovation theory, 472 valid survey responses are analyzed in order to develop a model that explores consumers’ attitudes towards the adoption and ongoing use of digital wallets in the focal context. Further, SEM-AMOS is used to test multiple hypotheses and investigate the impact of the COVID-19 pandemic on consumers’ adoption of digital wallets, thereby providing the first evidence indicating this impact in the context of Saudi firms. The study explores the direct and indirect influence of “intention to use” on “continuous use” with empirical support found for the mediation mechanism through actual use. Consequently, an empirical basis is established for understanding how an individual’s intentions play a significant role in determining actual and continuous use. The refined model contributes to the literature by furthering the field’s understanding of the factors that influence the acceptance rate of this innovative technology.

JEL Classifications: D12, G20, G21, L86, M15, O33

Keywords: technology adoption, digital wallet, technology acceptance model (TAM), diffusion of innovation theory (DIO), COVID-19 pandemic, vision 2030

Cite this article: 

Al Rahahleh, N. M., Al Bassam, T. A., 2024, Determinants Influencing Behavioral Intentions towards Digital Wallets in Saudi Arabia, International Journal of Business, 29(4), 003. https://doi.org/10.55802/IJB.029(4).003