Volume 30 Number 4, 2025

The Effect of X, Y, and Z Generations' Attitudes towards Information and Communication Technologies on Job Performance

Damla Aslan Özlü ^a, Murat Ak ^b, Ebrar Ulusinan Çubukçu ^{c, *
a} Master's Degree Graduate, Department of Management Information Systems, Institute of Social Sciences, Karamanoğlu Mehmetbey University, Türkiye
^b Assistant Professor, Department of International Business and Trade, Faculty of Economics and Administrative Sciences, Karamanoğlu Mehmetbey University, Türkiye
 ^c  Research Assistant, Department of Health Management, Faculty of Health Sciences, Bilecik Şeyh Edebali University, Türkiye
^a damla.aslan.2.6@gmail.com
^b muratak@kmu.edu.tr
^c ebrarulusinan7@gmail.com
 

ABSTRACT

This study investigates the relationship between generational attitudes toward Information and Communication Technologies (ICT) and job performance within higher education institutions. Using a survey-based model and snowball sampling, data were collected from 440 academic and administrative staff at a public university in Konya, Turkey. The research employed the ICT Attitude Scale and the Job Performance Scale, with data analyzed through reliability, normality, and regression tests via SPSS 22.0. The findings revealed that ICT attitudes have a significant and positive effect on job performance across all generations. However, the strength of this relationship differs by generation, with the effect being strongest for Generation Z (β = 0.95), followed by Generation Y (β = 0.90) and Generation X (β = 0.85). These results indicate that younger generations benefit more strongly from positive ICT attitudes in terms of performance outcomes. The study concludes that higher education managers should implement generation-specific digital training and integration strategies to optimize institutional productivity and manage a multigenerational workforce effectively. Furthermore, the study contributes to the literature by providing empirical evidence on the relationship between ICT attitudes and job performance in a higher education context.

JEL Classifications: J24, M54, O33, M15

Keywords: Generation X, Generation Y, Generation Z, job performance, Information and Communication Technologies, attitudes 

Cite this article: 

Aslan Özlü, D., Ak, M., and Ulusinan Çubukçu., 2025, The Effect of X, Y, and Z Generations' Attitudes towards Information and Communication Technologies on Job Performance, International Journal of Business, 30(4), 001. https://doi.org/10.55802/IJB.030(4).001